|
Brand Name Value
(100 million / US)
|
1 |
COCA-COLA |
696.37 |
|
2 |
MICROSOFT |
640.91 |
|
3 |
IBM |
511.88 |
|
4 |
GE |
413.11 |
|
5 |
INTEL |
308.61 |
|
6 |
NOKIA |
299.70 |
|
7 |
DISNEY |
292.56 |
|
8 |
MCDONALD¡¦S |
263.75 |
|
9 |
MARLBORO |
241.51 |
|
10 |
MERCEDES |
210.10 |
|
11 |
FORD |
204.03 |
|
12 |
TOYOTA |
194.48 |
|
13 |
CITIBANK |
180.68 |
|
14 |
HEWLETT-PACKARD |
167.76 |
|
15 |
AMERICAN EXPRESS |
162.87 |
|
16 |
CISCO SYSTEMS |
162.22 |
|
17 |
AT&T |
160.59 |
|
18 |
HONDA |
150.64 |
|
19 |
GILLETTE |
149.59 |
|
20 |
BMW |
144.25 |
|
21 |
SONY |
138.99 |
|
22 |
NESCAFE |
128.43 |
|
23 |
ORACLE |
115.10 |
|
24 |
BUDWEISER |
113.49 |
|
25 |
MERRILLLYNCH |
112.30 |
|
26 |
MORGAN STANLEY |
112.05 |
|
27 |
COMPAQ |
98.03 |
|
28 |
PFIZER |
97.70 |
|
29 |
JP MORGAN |
96.93 |
|
30 |
KODAK |
98.71 |
|
31 |
DELL |
92.37 |
|
32 |
NINTENDO |
92.19 |
|
33 |
MERCK |
91.38 |
|
34 |
SAMSUNG ELECTRONICS |
83.10 |
|
35 |
NIKE |
77.24 |
|
36 |
GAP |
74.06 |
|
37 |
HEINZ |
73.47 |
|
38 |
VOLKSWAGEN |
72.09 |
|
39 |
GOLDMAN SACHS |
71.94 |
|
40 |
KELLOGGS |
71.91 |
|
41 |
LOUIS VUITTON |
70.54 |
|
42 |
SAP |
67.75 |
|
43 |
CANON |
67.21 |
|
44 |
IKEA |
66.45 |
|
45 |
PEPSI |
63.94 |
|
46 |
HARLEY DAVIDSON |
62.66 |
|
47 |
MTV |
60.78 |
|
48 |
PIZZA HUT |
60.46 |
|
49 |
KFC |
53.46 |
|
50 |
APPLE |
53.16 |
|
51 |
XEROX |
53.08 |
|
52 |
GUCCI |
53.04 |
|
53 |
ACCENTURE |
51.82 |
|
54 |
L¡¦OREAL |
50.79 |
|
55 |
KLEENEX |
50.39 |
|
56 |
SUN MICROSYSTEMS |
47.73 |
|
57 |
WRIGLEY¡¦S |
47.47 |
|
58 |
REUTERS |
46.11 |
|
59 |
COLGATE |
46.02 |
|
60 |
PHILIPS |
45.61 |
|
61 |
NESTLE |
44.30 |
|
62 |
AVON |
43.99 |
|
63 |
AOL |
43.26 |
|
64 |
CHANEL |
42.72 |
|
65 |
KRAFT |
40.79 |
|
66 |
DANONE |
40.54 |
|
67 |
YAHOO |
38.55 |
|
68 |
ADIDAS |
36.90 |
|
69 |
ROLEX |
36.88 |
|
70 |
TIME |
36.82 |
|
71 |
ERICSSON |
35.89 |
|
72 |
TIFFANY & CO |
34.82 |
|
73 |
LEVI¡¦S |
34.54 |
|
74 |
MOTOROLA |
34.16 |
|
75 |
DURACELL |
34.09 |
|
76 |
BP |
33.90 |
|
77 |
HERTZ |
33.62 |
|
78 |
BACARDI |
33.41 |
|
79 |
CATERPILLAR |
32.18 |
|
80 |
AMAZON.COM |
31.75 |
|
81 |
PANASONIC |
31.41 |
|
82 |
BOEING |
29.73 |
|
83 |
SHELL |
28.10 |
|
84 |
SMIRNOFF |
27.23 |
|
85 |
JOHNSON & JOHNSON |
25.09 |
|
86 |
PRADA |
24.89 |
|
87 |
MOET & CHANDON |
24.45 |
|
88 |
HEINEKEN |
23.96 |
|
89 |
MOBIL |
23.58 |
|
90 |
BURGER KING |
21.63 |
|
91 |
NIVEA |
20.59 |
|
92 |
WALL ST. JOURNAL |
19.61 |
|
93 |
STARBUCKS |
19.61 |
|
94 |
BARBIE |
19.37 |
|
95 |
POLO RALPH LAUREN |
19.28 |
|
96 |
FEDEX |
19.19 |
|
97 |
JOHNNIE WALKER |
16.54 |
|
98 |
JACK DANIELS |
15.80 |
|
99 |
3M |
15.79 |
|
100 |
ARMANI |
15.0 |
(Source: Business Week, Interbrand Corp)

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